You'll see two basic types of full-motion video tours today.  The most common so far is the footage shot from a tripod with a pan head on it so you can smoothly pan across a scene.  The second contains video taken while the person holding the camera walks through the home, these are often referred to as a "walk-through" tour.  Here are some pros & cons of each approach:

Stationary Pan Technique Advantages   Easier to learn & master   Opportunity to take time to compose the scene   Easier to manage lighting & exposure   Less costly for entry-level equipment Disadvantages  More Formal  Less like an in-person tour

Walk-Through Technique Advantages   More like an in-person tour  Good indication of the "feel" of the home  Lends itself to natural narration Disadvantages  More difficult to learn & master  More costly for entry-level equipment

Walk-Through Example

Videos are multi-sensory, so why not take advantage of that fact and add sound?  You'll need to decide if you want to use background music and/or narration for the tour.  Background music sets the mood nicely but I think it's over-used today in many tours, especially slide shows.  Audio is the latest thing to hit the virtual tour and slide-show market with mood-setting music and voice-overs. Narration is good but it normally takes another step to add it after the shoot.  I think it's worth the trouble.  I suggest you try and do the narration in your own voice.  After all, who knows the property better than you? It is also possible to do the narration as you do the video, but I find it very difficult to do a quality narration while trying to concentrate on the video shoot. The best scenario is to mix both voice narration with background music.  That way you convey your message visually while audibly pointing out  features and benefits, very much like an on-site personal tour.

Stationary Pan Example

A soft background of appropriate music can help set the mood nicely.  Choose something you would want playing on the home audio system if you were showing the home in person. You can also mix both hand-held and tripod-mounted video footage. It can be very difficult to get good footage with a SteadiCam for outside shots when the wind is blowing. So a tripod comes in handy.  A tripod is also better for zooms.  Zooms are also easier with a remote control for your camcorder.  It eliminates the camera shake you get when you touch the zoom button on the camcorder. There are other methods and techniques that come in handy for creative video.  Camera booms can give you tripod-like stability with moving shots that seem to "fly" at unusual angles.  Like getting a shot of a foyer from above or "flying" above a kitchen layout.  I've used a helmet cam on a pole for these shots with some interesting results as well.

Another decision you'll want to address is whether or not you want to stand in front of the camera and give the tour.  The major disadvantage with this approach is that you can't do it alone.  You'll need a videographer behind he camera.

In the end, you're the judge as to the type of tour that works best for you.  Just keep your objective in mind.  If it's your listing the objective is to sell the property, not win an Academy Award for artistic merit!